Lecture 4 - Mon Sept 16 (13-15) - Bergson

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Time & Place: Monday September 16 at 13-15 in lecture hall B1

Guest lecturer: Lottis Bergson, Digital Director, IDG Sweden.

Title: Changing business landscape of specialized media

Talk: The audience migration from print to online/mobile has created an urgent need for change that includes all parts of a media house (editorial, sales, marketing, business models...) Lottis will tell the "IDG story" - how we act right now and what we are going to focus on in the near future based on IDG's experience from 97 countries.

About: Lottis started her career in media as an editor in chief of print newspapers and magazines. During 25 years within the media house IDG, she has held several different positions in publishing: editorial print and online, business, circulation etc. She is currently the Digital Director of IDG Sweden as is deeply involved in ongoing transformations of the company.

Literature: 

- Grueskin, Seave & Graves (2011), "The story so far: What we know about the business of digital journalism". Read chapter 2, "Traffic patterns: Why big audiences aren't always profitable". Available online.

- Grueskin, Seave & Graves (2011), "The story so far: What we know about the business of digital journalism". Read chapter 3, "Local and niche sites: The advantages of being small". Available online.

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